The MacBook Neo's Secret Weapon Isn't Its Price. It's the iPhone Chip Inside.
Apple's rumored budget MacBook won't use an M-series chip. It'll use a binned iPhone chip. That's not a compromise — it's the whole strategy.
The Rumored $599 MacBook Neo: Apple's Real Target Isn't Developers. It's Everyone Else.
Apple is reportedly building a sub-$700 MacBook to crush Chromebooks in education. If they pull it off, the collateral damage extends far beyond Google.
The M5 MacBook Air Is Great. But Apple Still Won't Build the Mac Everyone Actually Needs.
Apple's M5 MacBook Air is a beast. But starting at $1,099, it ignores the massive market of developers and students who need a capable Mac under $800.
Apple's Rumored Budget MacBook: Spiritual Successor to the iBook or a Crippled Air?
Apple reportedly wants a cheap MacBook to crush Chromebooks in education. But can a company allergic to 'budget' actually build one worth buying?
Apple's M4 Chip: 38 Trillion Operations Per Second and What It Actually Means for Developers
Apple's M4 isn't just a faster chip. Its 16-core Neural Engine pushing 38 TOPS is a bet that the future of AI is local, not cloud. And I think they're right.
The M5 MacBook Pro: Cutting Through the Spec Sheet for Developers
Apple's M5 MacBook Pro brings Neural Accelerators to every GPU core and up to 128GB unified memory. Here's what that means if you're running local AI models or compiling large codebases.